The GM of Calaveras and Sonora Lumber shares keen industry insights.
The history of Angels Camp, California, is as colorful as any place in the U.S.A. Located in the heart of what was once gold rush country, the small town of nearly 4,000 played a key role in transforming the fortunes of beloved humorist Mark Twain, who produced his breakthrough success titled "The Celebrated Jumping Frog of Calaveras County" after hearing an amphibious tall tale at a local bar.
This scenic area of Northern California, which maintains a pioneer spirit from the days of Twain, is where Jodie Brixey was born and raised. She's the general manager of Calaveras and Sonora Lumber, which was opened in 1976 by her grandparents Wilbur and Louise Fullaway. Calaveras Lumber took shape in the north end of Angels Camp as a lumberyard "built on high-quality lumber and strong relationships," according to Brixey.
In the ensuing years, Brixey's parents (Mike and Diane) helped the company continue to evolve and expand. From humble beginnings, the initial location has blossomed into a full-service lumberyard and retail hardware store meeting the needs of homebuilders, remodelers and DIYers and employing approximately 100 people.
Below, Brixey shares more about her journey and insights into the world of lumber, hardware and building supply.
Q: Can you share a bit about how the business arose and how you got involved?
Brixey: My grandfather, Wilbur Fullaway, took his retirement from American Forest Products in one lump sum and invested in a little 700-sq.-ft. hardware store and lumberyard.
The previous owner said the most profitable part of the business was the Coke machine. My parents joined the team on the weekends and decided to work for the business full-time six months later.
I literally grew up in the business, but my parents encouraged both my brother and I to venture out and find what we were passionate about. I became a registered nurse and had a successful career. COVID hit, and it's a long story, but that's essentially when I got back into the business. We sold to Nations Best in 2022.
Q: What trends in building materials are you seeing right now?
Brixey: We're currently seeing a surge in demand for sustainable and eco-friendly materials, such as reclaimed wood and low-VOC paints. Additionally, there's a growing interest in smart-building technologies and energy-efficient products that align with modern construction demands.
Q: What are you foreseeing in terms of future trends?
Brixey: I foresee a continued emphasis on sustainability and green building practices, as well as an increase in demand for materials that are fire-resistant (especially out here in California). Advancements in digital tools for project management and customer engagement are also likely to become more crucial.
Q: In your view, how is the business changing?
Brixey: The business is evolving with the rise of e-commerce, requiring us to enhance our online presence and streamline inventory management. Moreover, customer preferences are shifting toward more personalized services and products. Although customer service has always been and will always be our number one goal.
Q: Do you have any unique projects or initiatives you'd like to share about?
Brixey: One of our standout initiatives is our annual Christmas store, which helps to foster community spirit by providing a unique holiday shopping experience. My Mom started the Christmas department 29 years ago. It'll be our 30 year this December. We also proudly offer a large nursery/garden department and fishing section.
Q: What's been growing and/or slowing recently?
Brixey: Recently, DIY woodworking and home improvement segments have seen significant growth, especially during the pandemic. Conversely, commercial construction has slowed due to various economic factors.
Q: What tips can you offer in terms of engaging employees?
Brixey: To address labor shortages, we focus on creating a supportive workplace culture that emphasizes training and development. Offering flexible schedules, competitive wages, and recognition programs can enhance employee satisfaction and retention. I can't emphasize enough how important culture is to a company.
Q: Have you been seeing price volatility for any materials in particular?
Brixey: We have observed notable price increases and volatility, especially in materials like lumber and steel, driven by supply chain disruptions. Staying informed about market trends and adjusting pricing strategies accordingly is essential.
Q: Any technologies you're using in particular?
Brixey: We are implementing technologies like payment portal and online ordering systems to improve efficiency and customer experience.
Q: What parting guidance would you offer others in the industry?