BILL Belichick has been tipped to start a new media venture after his switch to college football.
The head coach, 72, sent shock waves through the sporting world when he took the University of North Carolina job.
His arrival has brought increased media attention to the Tar Heels football team.
And that attention apparently reached as far as HBO's Hard Knocks cameras.
The series reportedly showed an interest in going behind the scenes at Belichick's new team.
That would've been a major change from tradition - where they follow an NFL team through training camp.
The move was reportedly rejected by NFL team owners.
But now the Tar Heels have been linked with their own reality show away from the Hard Knocks brand.
Front Office Sports reported a behind-the-scenes look at Belichick's Tar Heels could be on the cards.
Sports reality shows have been on the rise in recent years - including college sports.
Notre Dame football released a documentary series called Here Come The Irish last year.
And the Michigan Wolverines football team starred on Amazon Prime's All or Nothing series.
LSU also had a show last year called The Money Game, which followed the likes of Olivia Dunne during the new NIL era.
Belichick had a year working in the media after his New England Patriots reign ended.
He was head coach of the the Patriots for 24 years and won six Super Bowls.
But he was sacked last year and turned to a career on television after failing to land another NFL head coach job.
The 72-year-old was also in the limelight for his relationship with Jordon Hudson, 24.
A clip that emerged this weekend left fans concerned.
It appeared to show him struggling to walk without the help of girlfriend Hudson.
One fan asked: "Is he ok ?"
Another said: "It's like a granddaughter helping her grandfather."