Mattel Weighs Barbie Price Hikes to Counter Trump Tariffs


Mattel Weighs Barbie Price Hikes to Counter Trump Tariffs

Mattel Inc. is considering increasing the price of its Barbie and Hot Wheels toys to offset the cost of President Donald Trump's tariffs.

The El Segundo, California-based toymaker will first seek to make its supply chain more efficient or relocate some production before deciding whether to pass on the added expense to consumers, Chief Executive Officer said in an interview Tuesday.

On Saturday, Trump introduced a 10% tariff on goods made in China, where Mattel sources about 40% of its products. That's lower than the global toy industry, which gets about 80% of its products from the ...

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